For fertility clinics
More starts.Fewer stops.
Venna turns REI expertise into consistent, scalable care across the fertility journey, so more patients start treatment and fewer drop off along the way.
Early results at Hannam Fertility Centre
- faster to retrieval
- 30%
- fewer drop-offs
- 7×
- more retrievals
- ~14%
Reported by one clinic; not a guarantee of results. See the evidence
The care journey
- Welcome
- Diagnostics
- Treatment
- Early pregnancy
One clearer path for patients.
One more consistent way to deliver care.
The challenge
When care depends on one expert, complexity slows everyone down.
The challenge is not a lack of expertise. It is that too much expertise is concentrated in one role.
Clinical risk
The REI (reproductive endocrinologist) owns the most consequential decisions.
Capacity pressure
The REI is the most expensive part of care, and the hardest to scale.
Patient variability
Different handoffs and decisions can create confusion and inconsistent journeys.
The system needs a way to extend expert judgment without diluting it. Venna puts REI-approved, personalized care into one platform, so more patients start and fewer stop.
How it works
Turn the REI’s clinical approach into a digital twin.
Venna makes the REI’s way of working easier for the wider care team to deliver consistently.
REI expertise
Protocols, decisions and treatment logic.
Venna digital twin
Configured pathways for the patient journey.
Care team delivery
Clear plans, timelines and communications.
~68%
of patients potentially within configured pathways
Venna plans apply to patients within one standard deviation of the mean. Everyone else stays on the REI’s own path.
More clarityfor patients
More consistencyfor care teams
More capacityfor REIs
The REI remains the source of truth. Venna extends that expertise across the system.
The full circle
Good medicine, good experience, good business. Each one feeds the next.
When the REI’s approach is delivered the same way every time, the benefits compound. Consistent medicine makes the journey easier for patients, an easier journey frees up the clinic, and a stronger clinic can invest back into care.
1 of 3 · Good medicine
Starts with REI-approved protocols
- Configured once, followed every time
- Stable outcomes
- The REI stays the source of truth
…which results in a better patient experience
2 of 3 · Good experience
Results in a positive patient experience
- Less stress
- Faster time to retrieval
- Fewer appointments
- Fewer errors
…which frees up the whole clinic
3 of 3 · Good business
Measurable EBITDA impact
- More capacity for REIs and nurses
- More retrievals, fewer drop-offs
- More repeat cycles
…which funds even better medicine
The platform
One platform for every member of the care team.
Modules for consults, nursing, protocols and operations share one digital twin, so every plan, calendar and message reflects the REI’s approach.
For REI and APP teams
Consult
Personalized care plans help patients understand their options and next steps, so they arrive at the REI consult already informed.
- Patient care plan overview
- Patient planning calendar
For nurses
Nursing
Clinical calendars, medication instructions and cycle timelines are generated from the plan, so every patient gets the same clear, clinic-specific instructions.
- Clinical calendar
- Patient medication instructions
- Cycle timelines
For the clinic
Protocols
The digital twin holds the REI’s protocols and treatment logic, and turns them into consistent patient communications.
- Digital twin
- Patient communication outputs
- Medication protocol converter
For clinic leaders
Operations
See capacity before it becomes a bottleneck, and track the KPIs that matter across the patient journey.
- Scheduling simulator
- Reporting dashboards
Optional AI assistant
Copilot
VennaCopilot gives clinicians real-time updates and insights, built on your clinic’s own standard operating procedures.
- Built on your SOPs
- Real-time updates
- Supports APP and nursing teams
Early evidence
The numbers behind more starts and fewer stops.
Reported early experience at Hannam Fertility Centre in Toronto, for patients and for the clinic.
For patients
- faster time to retrieval
- 30%
- almost 3 months sooner per patient
- fewer drop-offs
- 7×
- fewer stops along the way
For the clinic
- more retrievals
- ~14%
- egg retrievals at the clinic
- EBITDA growth
- 4–5%
- a measurable business result
2
fewer appointments per patient, on average
Happier patients and happier REIs, with more time saved per patient.
Outcomes stayed stable while patients moved faster.
Early, single-clinic results, as reported by Hannam Fertility Centre. They are not a guarantee of results elsewhere.
The story in one minute
How one REI’s expertise leads to more starts and fewer stops.
From the REI bottleneck to a digital twin, through the full circle of good medicine, good experience and good business, to the early results at Hannam Fertility Centre.
These tools aid in patient counseling, particularly anticipatory guidance, as well as consistent messaging with fellow team members, including the REI. As a result, the patients who do proceed to REI consult are more likely to proceed with IVF.
Because of the tailored approach to care, I can better articulate timelines from start to finish, and am better equipped to counsel patients about anticipated clinical visits and prescribed medications.
What comes next
Scale expert care, not another layer of complexity.
The next question is not whether to add more technology. It is where a consistent, REI-led care model can create the most value.
What Venna enables
- REI expertise at scale
- Clearer patient journeys
- More consistent care delivery
What the early evidence suggests
- Faster time to retrieval
- Fewer patient drop-offs
- More retrievals and EBITDA growth
What we’re validating next
- Where impact is strongest
- Which KPIs matter most
- How to scale responsibly
Talk to us
See what more starts and fewer stops could look like in your clinic.
Tell us a little about your clinic and we’ll set up a conversation with the Venna team.
Venna Health160 Bloor Street East, 15th FloorToronto, ON M4W 3R2